How much does a website cost in Nigeria

A simple business website in Nigeria typically starts from $1,500 and takes two to six weeks. An online store starts from $2,500 over three to eight weeks, and a custom web application or first product release starts from $5,000 over six to twelve weeks. Most established agencies, including Oneshot Digital Hub, send a written, fixed-price proposal after a short discovery call rather than quoting a number blind.

Typical starting ranges

These are starting points for a defined scope, not flat prices for every project. A five-page brochure site and a fifty-page site with a booking system both fall under "website", but they do not cost the same. The ranges below assume a written scope agreed before work begins, rather than an hourly rate with no ceiling.

• Website: from $1,500, built in two to six weeks
• Online store (e-commerce): from $2,500, built in three to eight weeks
• MVP or first product release: from $5,000, built in six to ten weeks
• Custom software or business system: from $10,000, built in eight to twenty weeks and billed in milestones

What drives the price

Inside any of these ranges, a few factors move the number more than any other. The number of unique page or screen designs, rather than the number of URLs, is one: a template applied to twenty similar product pages costs far less than twenty custom layouts. Integrations are another: connecting a payment gateway such as Paystack or Flutterwave, a CRM, an inventory system, or an existing back office adds scoping and testing time that a brochure site does not need. Content also matters: migrating years of existing content, or writing new copy from scratch, is separate work from building the pages that will hold it.

Third-party costs sit alongside the build cost and are usually billed separately: a domain name, hosting, an SSL certificate (often free with modern hosting), transactional email, and SMS credit for order notifications all have their own, small recurring cost. A vendor should list these separately from the build fee, not fold them in silently, so you can see what you are actually paying for each month once the project is live.

Timeline pressure has a cost too. Compressing a six-week build into two weeks usually means more people working on it at once, which raises the price even when the scope has not changed.

A website or app is usually a one-time, fixed-price build. Marketing, search and content work are usually priced as an ongoing monthly retainer instead, because the output is continuous rather than a single delivery. As a guide, digital marketing and lead generation typically starts from $800 a month, social media and content marketing from $500 a month, and SEO with GEO and AEO from $700 a month, each with a three-month minimum and the first measurable movement expected within three to six months rather than in the first few weeks.

It is worth asking a vendor directly which model applies to your project, since mixing the two up is a common source of disappointment: a one-time build fee buys you a finished website, not ongoing traffic to it.

What should be included in a quote

A proposal worth signing states the scope in writing: the pages or screens included, the integrations covered, who writes or supplies the content, and what happens if you ask for something outside that scope midway through. It should also state a fixed price rather than an open-ended hourly rate, a security review before launch, and what you receive at handover, including source code, credentials and basic documentation.

Beyond the price itself, a solid proposal names who does the work, roughly how many review points you get before launch, and how change requests are priced once the scope is agreed. A vendor who cannot describe their own delivery process in a sentence or two is unlikely to run yours smoothly.

How to compare quotes properly

Two quotes are only comparable if they cover the same scope. A quote that is much lower than the others is often missing something: content writing, a payment integration, post-launch support, or ownership of the code and credentials once the project ends. Ask each vendor the same questions and compare the answers, not just the total.

• What exactly is included, page by page or screen by screen
• What is explicitly excluded, and what it would cost to add later
• Who owns the code, the domain and the hosting account once the project ends
• What support, if any, is included after launch, and for how long

Paying in naira or dollars

Nigerian clients can usually pay in naira by bank transfer, and international clients typically pay in US dollars by card or bank transfer. A written proposal should state the currency, the amount and the payment schedule, usually in stages against agreed milestones, before any work starts. Ask for this in writing rather than agreeing to a price over a call.

A typical staged schedule looks like a deposit to begin work, a second payment at an agreed midpoint such as design approval, and a final payment at launch, with the exact split and dates written into the proposal rather than left to be worked out later. Paying entirely upfront for a large project, with no milestones in between, is worth questioning regardless of who the vendor is.